Welcome to the homepage for the UCLA Wine Consumer Research Team, 2012!

We are interested in finding out consumer attitudes and perceptions towards wines, how informed they are on certification processes, and how wine producers can make their labels more appealing. From this, we will be able to better understand wine consumer behavior and evaluate which attributes of a label are most important for attracting customers. Our findings will be helpful to the California Wine Industry.

Our research has begun! We would like to invite you to take our 2012 Wine Consumerism survey. One lucky participant will win a bottle of wine! Please click the above "Survey" link to proceed! Results will be posted shortly.

Also, please note that California's underage DUI laws are the harshest in the nation. According to Dwight Ritter, a notable San Diego personal injury attorney, just one glass of wine is enough to take your blood alcohol level above the 0.01% that qualifies you for DUI under California's "Zero Tolerance Law". If you're an underage UCLA student, please exercise restraint and wait until you're 21.

Thank You,

The UCLA Wine Consumer Research Team.